IT Governance

Can Governance Improve Social Collaboration?

The majority of businesses went digital due to the pandemic, and more are joining soon. It is essential to stay up-to-date regarding social collaboration in today’s connected world, and that requires governance. With more laws to abide by and clients giving more weightage to transparency, you need to be on top of your game. In this article at Gartner, Julie Short shares how governance can improve social collaboration.

Social Collaboration Through Governance

You must add the social media collaboration element to the governance framework you have followed so far. Businesses now understand that they cannot work in isolation or hold a market down with a standalone product or service offering. To include social collaboration into their strategy, they also need the platforms to enable interactive sessions with internal and external stakeholders. Here are the ways you can leverage governance to improve social collaboration:

Who Are Your Stakeholders?

Analyze the roles that can modify or merge with positions once you add the social collaboration strategy to your governance methodology. Go by the categories of shareholders, staff, clients, providers, strategic affiliates, and rivals. Redesign the conditions around these roles to fit the new feature in your framework.

What Are the Chances?

Now that you have figured out the critical roles, understand how you can use them for social collaboration. Identify using the given list:

  • Business areas these roles are synced to, for instance, market research, CRM, product development
  • Nature of engagement
  • Roles with similar interests and eligible to form a group
  • Group deliverables

The group or the roles can perform competitive analysis, business growth per strategic partners, recruiting, and customer-specific marketing. Furthermore, add the five social collaboration engagement layers to the assigned positions or groups—monitor, discover, share, participate, and co-create.

Are There Risks?

Gartner observes that organizations are beginning to pay more attention to enterprise risk management. That way, your governance framework determines the incoming risks and the tolerance level of your organization. This analysis comes in handy when businesses are inclining towards social collaboration. A company might be ready to take on more risks if the benefits are more profitable.

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